In fact, More than twenty years ago, Samsung has become a local sponsor of the 1998 Seoul Olympic Games, began to participate in the Olympic movement. During this period, it act as the partner of each Olympic games, like The 2004 Summer Olympics in Athens, the 2008 Beijing Summer Olympics, etc.
Nowadays, The Samsung Galaxy S III, as the official phone of the 2012 Olympics at London, has been equipped with special uses specifically made for the event, will be providing phones to those involved in the "operational support" of the games. It functions as a hotel gadget for the VIP staying at the Holiday Inn London Stratford City alongside the Olympic Park, rendering traditional ways such as using hotel keys and remote controls a thing of the past, Samsung have get into Olympic spirit. With the GALAXY S III, Samsung’s Olympic Games phone during the London 2012 Games, London 2012 becomes ‘Everyone’s Olympic Games,”
Samsung also launches Olympic app on its app store. Samsung is offering ‘Playup’ application for some Galaxy phones, to keep users informed about Olympic Games progress. The app is social in nature and allows easy sharing.
This will be the first truly 'social' Olympics. Second screens (even third screens) will fundamentally change the way people experience these games. “We wanted to use one of the most recognized sportsmen in the world, David Beckham, to invite the world to participate in these games as never before, through the incredible technology inside the Samsung Galaxy S3”, Logan Wilmont, executive creative director, Cheil UK, said.