KO) was able to retain its number one spot, although not by a wide-margin. Then Apple follows. The value of Apple’s brand increased by 129% in the past year, jump to second place thanks to its Outstanding sales in both developing and emerging markets ,ahead of all other technology companies, including IBM, Google and Microsoft.
Samsung have become the world's largest maker of mobile phones. Interbrand considers the fact as a key reason for this. However, the consultancy also counts the amount of buzz that the Korean company has been able to generate regarding its flagship devices, the Galaxy S III and the Galaxy Note, as instrumental in making Samsung break into the Top 10.
Twitter feed that Samsung’ Galaxy S3 device is their best-selling device of all time. And it certainly looks like the company’s legal troubles prompted by Apple haven’t done anything to tarnish its brand’s value.
Other brands featured in the report and which have something to do with mobile stuff include Google at No.4, Microsoft at No.5 (down from No.3 last year), Nokia at No.19 (compared to No.14 in 2011), Amazon at No.20, and Sony at No.40.
But I think that will soon change, as Nokia will release its flagship smartphone- Lumia 920 and Lumia 820 come with windows phone 8. The competition between Smartphone and Tablets will become more intense. Today, like Amazon and Google, Microsoft pay a lot of attention in the smartphone and tablets market.
The full Interbrand report is available here.